Market entry support
For companies exploring entry into India or Europe, the first decisions shape everything that follows. We help you look at the market, test the fit and choose sensible first steps before you commit serious budget.
Who it is for
- European companies considering India as a market, a manufacturing base or a talent hub
- Indian companies preparing to sell, set up or hire in Europe
- Investors and founders testing whether a cross-border move makes sense now
What it covers
- Early market review: demand, competition, pricing and regulation for your product or service
- Fit assessment: whether your offer, team and timing match the target market
- Positioning: how to present your company to local buyers, partners and authorities
- Entry options: exporting, a distributor, a liaison office, a branch or a subsidiary, compared for your case
- Next steps: a short, practical plan with the official sources and the people you will need
Useful background
- The EU–India trade agreement
- How European companies enter India
- Liaison office, branch or subsidiary
- Choosing a European base
To discuss your market entry, write to contact@euicci.com.
Quick answers
How can a company test whether India or Europe is the right market?
Start with a short market review of demand, competition, pricing and regulation for your product, then assess fit and timing before choosing an entry model such as a distributor, branch or subsidiary.
Which entry model is best for a first step?
Many companies start with a distributor or agent in one market, then open a sales office or subsidiary once sales justify it.
Read next
- Consulting and advisory servicesMarket entry, introductions, growth consulting and advisory for companies working between Europe and India.
- How to set up in IndiaLiaison office, branch or subsidiary. What each can and can't do.
- Choosing a European countryGermany, France, Spain, the Netherlands or somewhere else? Depends on your customers.
