What it covers
- Offer and positioning: adapting your proposition, messaging and references to local buyers
- Go-to-market approach: direct sales, partners, distributors or a mix, and the order to try them in
- Pricing and terms: what local buyers expect, including the effect of tariffs and the EU–India trade agreement
- Channels and partnerships: where your first customers are most likely to come from
- Review points: simple milestones to judge what is working and what to change
Situations we can help with
- A European technology company with Indian pilots that are not converting into contracts
- An Indian manufacturer with European interest but no repeat orders
- A services firm that has hired locally but needs a clearer commercial plan
To talk about growth in Europe or India, write to contact@euicci.com.
